It represents both innovation and creativity in harmony with the Menicon Japanese tradition in the contact lens -world.

The design of the PremiO logo is directly inspired by the art and values of K. Tanaka, Menicon founder and chairman.

The handwriting painted by hand over the Enzo circle, symbol of Zen pragmatism, becomes the PremiO logo.

K. Tanaka ‘s wooden sculptures and paintings are well-known in Japan.

The Menicon logo represents the Japanese character "Me", which means "Eye", in a circle symbolizing the pupil. It conveys Menicon's objective contribute to correcting the vision for everyone.

The red and green colors of the logo have also been carefully chosen for their meaning:

- The "techno Green" for the ongoing quest to improve vision technology and safety.

- The "Enthusiasm Red" for passion and dedication to develop eye care and well-being.